At SocialHippos (“we,” “our,” “us”), transparency and trust are fundamental to our operations. This Disclosure Policy outlines how we communicate sponsored content, commercial relationships, and other relevant information to our clients, users, and partners. It ensures compliance with Australian Consumer Law, the AANA Code of Ethics, and other applicable regulations.
1. Sponsored Content and Commercial Relationships
1.1 Definition
Sponsored content refers to any material, post, advertisement, or communication where SocialHippos or its affiliates receive compensation, products, services, or other benefits in exchange for promotion or endorsement.
1.2 Disclosure Requirements
- All sponsored content on our website, social media channels, email communications, and other platforms will be clearly identified as “Sponsored,” “Advertisement,” “Paid Partnership,” or equivalent language that ensures clarity.
- Any content created in collaboration with clients, partners, or third parties will clearly disclose the commercial relationship.
- Influencers, partners, or affiliates engaged by SocialHippos will be required to adhere to the same disclosure standards.
2. Affiliate Links and Promotional Offers
2.1 Affiliate Programs
SocialHippos may include links to third-party products or services for which we may receive a commission if purchases are made. These links will always be clearly identified as affiliate links.
2.2 Accuracy and Integrity
We commit to providing honest and accurate information about all products, services, or promotions featured on our platforms. Affiliate relationships will never influence editorial content.
3. Professional and Personal Social Media Use
Employees, contractors, or representatives of SocialHippos must clearly distinguish between personal opinions and official company statements on social media.
Personal social media accounts must not be used to promote SocialHippos’ products or services without explicit authorization and proper disclosure.
4. Third-Party Content and Advertising
SocialHippos may host third-party advertising, sponsored content, or marketing campaigns. All third-party content will be clearly identified, and we are not responsible for third-party policies or practices.
Users are encouraged to review the terms, privacy policies, and disclosures of third-party websites linked through our platforms.
5. Compliance with Australian Law
SocialHippos operates in compliance with the Australian Consumer Law (ACL) and the AANA Code of Ethics.
All promotional materials, advertisements, and content will be truthful, accurate, and not misleading.
Any failure to disclose sponsorships, affiliate relationships, or commercial partnerships may result in legal consequences.
6. Updates to This Policy
SocialHippos may update this Disclosure Policy to reflect changes in law, regulations, or operational practices. Updates will be posted on this page with the Effective Date updated accordingly.
7. Contact Us
If you have questions regarding this Disclosure Policy, please contact us:
📧 Hello@socialhippos.com.au
🌐 www.socialhippos.com.au